The Transactional To Transformational Model for Community Banks

by Shaun Heuerman | Nov 4, 2021 | Consulting

The days of transactional banking are over.  Yes, there was a day when the customers would walk into our lobbies. Yes, there was a day where they came looking for us. Yes, I remember those days, too.  Those days are long gone  And it was a rapid turn. Yes, the amount...

Buzzing Hive of Opportunity

by Shaun Heuerman | May 23, 2019 | Capture Profitable Deposits, Creating an Accountability Culture, Fast and Low-Risk Loan Growth, Get More Cross-Sales, Hiring for Performance, Increase Net Interest Margin



The 5 Biggest Marketing Traps Almost Every Bank Falls Into—and How to Avoid Being One of Them

by Shaun Heuerman | Mar 18, 2013 | Marketing Plan

If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties. But when it comes to quantifying ROI, well…who wants to talk about that uncreative...

Outcome-Based Thinking Gives a Clear View of the Road Ahead

by Shaun Heuerman | Jul 19, 2012 | Strategic Planning

  Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black and there are no gauges. You turn the key and the engine roars. You push the pedal to the floor and away you go! Oh you’ll end up somewhere,...

Leave Traditional Advertising to the Mad Men

by Shaun Heuerman | May 11, 2012 | Sales & Marketing

Roxanne Emmerich shares her approach on how to attract the best customers to your bank: I get a kick out of watching Mad Men. There’s something captivating about being transported to another time like that. Slightly less fun is the feeling I get when I see banks in...