by Shaun Heuerman | Nov 4, 2021 | Consulting
The days of transactional banking are over. Yes, there was a day when the customers would walk into our lobbies. Yes, there was a day where they came looking for us. Yes, I remember those days, too. Those days are long gone And it was a rapid turn. Yes, the amount...
by Shaun Heuerman | Mar 18, 2013 | Marketing Plan
If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties. But when it comes to quantifying ROI, well…who wants to talk about that uncreative...
by Shaun Heuerman | Jul 19, 2012 | Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black and there are no gauges. You turn the key and the engine roars. You push the pedal to the floor and away you go! Oh you’ll end up somewhere,...
by Shaun Heuerman | May 11, 2012 | Sales & Marketing
Roxanne Emmerich shares her approach on how to attract the best customers to your bank: I get a kick out of watching Mad Men. There’s something captivating about being transported to another time like that. Slightly less fun is the feeling I get when I see banks in...
