by The Emmerich Group | Jul 16, 2026 | Bank Marketing, High Performance, Premium Pricing, Profitability and Growth, Sales Process, Sales Training
Most banks don’t have a customer acquisition problem—they have a decision-making problem. One bank spent hundreds of thousands of dollars and five months trying to identify its next most profitable customers. The highest-performing banks? They would have...
by The Emmerich Group | Jul 9, 2026 | Customer Service, Customer Success, High Performance, Premium Pricing, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
For decades, community bankers have blamed their markets for shrinking margins, rising deposit costs, and the need to match competitors’ rates. But what if the market isn’t the real problem? This week’s video will reveal why the highest-performing...
by The Emmerich Group | Apr 3, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP
Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...
by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP
What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...
