by The Emmerich Group | Apr 3, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP
Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...
by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP
What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...
by The Emmerich Group | Feb 27, 2025 | Customer Service, Customer Success, High Performance, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
I hear the same thing everywhere I go—”We need to build an accountability culture!” Great idea, right? But here’s the problem: we’ve been saying this for decades, and most organizations haven’t moved the needle. So why do we keep talking about the same...
by The Emmerich Group | Feb 20, 2025 | Customer Service, Customer Success, High Performance, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
I have a book that I love—a book I read a couple of times last year and still reference often. It’s called Intelligent Thinking—which, let’s be honest, sounds like a pretty good thing to do. On pages 58 and 59, the author introduces a powerful concept: first-order...
