by Shaun Heuerman | Sep 6, 2011 | High Performance, Profitability and Growth
Fred Reichheld, author of the 1996 bestseller, The Loyalty Effect, revealed that a “5% improvement in retention can boost profits by up to 100%.” These numbers confirm what many of us already know—it’s phenomenally important to keep your customers coming back. Now...
by Shaun Heuerman | Jul 7, 2011 | Profitability and Growth
I drove by a bank’s temporary sign and gasped… “Best pricing on CDs… guaranteed!” We train our customers how to think about us. When we teach clients that we should always have the best pricing, they will surely expect that for decades to come… and...
by Shaun Heuerman | May 19, 2011 | Marketing Plan, Profitability and Growth, Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black, and there are no gauges. You turn the key, and the engine roars. You push the pedal to the floor, and away you go! You’ll end up somewhere, but it...
by Shaun Heuerman | May 12, 2011 | Profitability and Growth
I finally read it. I had heard about it from at least twenty people over the years who talked of it being a powerful book that shaped their world: Acres of Diamonds. It’s a century old, and yet its truths are timeless. This pastor, lawyer, speaker, politician,...
by Shaun Heuerman | May 5, 2011 | Profitability and Growth
The media seem to be doing their level best to keep folks jittery. So it’s not surprising that consumers are sitting hard on their wallets, convinced that the monsters of recession and depression will suck the filling out of them if they so much as crack them...
