by Shaun Heuerman | Jan 28, 2020 | Strategic Planning
I believe most banks are sitting on a gold mine of untapped potential for organic growth and increased profits. In this blog, you’ll discover how you can get far more and more predictable profit and growth impact from your strategic planning process....
by Shaun Heuerman | Apr 20, 2016 | Sales & Marketing
Ever been asked by one of your commercial lenders to match rate to “win the business?” Does the sun rise in the east? Of course… When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic… The lenders are measured on the...
by Shaun Heuerman | Oct 30, 2014 | Sales & Marketing
Job descriptions by themselves never work. They’re vague and meaningless. And they really don’t directly correct behaviors. When Business Week asked employees whether they were in the top 10 percent of performers in their companies, between 84 and 97 percent,...
by Shaun Heuerman | Jan 21, 2012 | Profitability and Growth
Even though it was 20 years ago, I remember it like it was yesterday. One of the attendees at a bank CEO conference came up after my speech and began to lecture me. “There’s one distinction you’re missing, Roxanne. We bankers, we’re like sheep....
by Shaun Heuerman | Nov 3, 2011 | Profitability and Growth, Sales & Marketing
Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include: Mailing helpful information to current clients....