How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates.
For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was done the year before.
I believe accountable people make the world go around.
In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.
If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.
You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.
I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way.
In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles.
If you’re the kind of leader who is thinking, I don’t even know any marketing principles to violate—I leave that to “other people”—you’re going to love this because you’re ultimately on the hook for the profit of the bank. Even if “marketing” isn’t in your title, you need to know what NOT to do,
I believe people love to have positive attention lavished on them.
EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. this episode, I’m going to show you how to take your already good customer experience and turn it into an experience your customers can’t help but talk about.
If you’re the kind of leader who is frustrated by the lack of consistently “over-the-top” customer service in your bank…where most of your customer encounters are fairly good but not all of them AND you’re not hearing “wows” pouring in daily.
I believe most everything in life should carry its own weight.
In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it!
If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks from the year before and you’re are wondering if any of your marketing is actually getting a result, you’ll love this session because I’ll show you some proven research that you can use right away to improve results.
If, on the other hand,
I believe that people want to work with people who “get them” and are all about their success.
In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line.
If you’re the kind of banker that feels like your marketing department is already targeting the very best, low risk, high-profit prospects—and they’re getting them—you’ll love this because I’ll show you how to speed that up.
If on the other hand,
I believe people don’t like hassles. Who does?
Whether it’s at work, at home, or out shopping. But it’s a dangerous attitude among your people because it causes them to not put 100% into their sales conversations.
In this video, I’m going to show you how your people (like many bankers before them who couldn’t, but now do) can get 6–7 cross-sales and all the deposits in a way that never feels sales-y.
I believe that we humans can make easy tasks MUCH harder than they need to be.
We all do it. The people at your bank struggling with sales effectiveness do it, too.
In this video, I’m going to show you how you can take a trouble spot, like getting enough deposits, and turn it into a big win quickly. Quick hint: It’s about moving away from “training” but instead “educating” your team the right way.
I believe people want to work with “the best.”
When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know that what you provide is worth the cost. That’s a prime position for you to be in—now here’s how you’re going to get there.
I believe that sometimes one tweak can make a huge impact.
In this video, we’ll tackle proven techniques you can use immediately to find your next top 100 most profitable, low-risk clients. Those are exactly the customers you want on your roster—and it’s worth the work to bring them in.
In fact, using this system I’m about to reveal has brought my clients a closing rate near 100%. I think that’s worth staying tuned.
