“I Don’t Want to Work with Any Other Bank but You” [VIDEO]

If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.

 

Well, here’s the problem with that. Any bank that can only command 25 basis points of premium pricing will probably not have its name on the front door five years from now.

Our industry is now in a significantly disrupted environment.

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How to “Turn Off the Noise” and Finally Get Marketing That Works [VIDEO]

I believe accountable people make the world go around.

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.

If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.

You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.

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How to Double Cross-Sales at Your Bank in 5 Months [VIDEO]

I believe that truly great organizations have mastered two things—great people and great systems.

 

In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4–5 months.

Now, if you’re the kind of leader:

Who has had a few false attempts at fixing the “order taking” pain point at your bank, you’ll love what I’m going to share. You don’t need to give up OR take it on the chin again with another false attempt where a sales trainer tells you they can rope the moon but forgets to mention that they don’t own a rope.

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How to Move Beyond “Trusted Advisor” Lip Service to Get ALL of their Deposit Business [VIDEO]

I believe people want to work with “the best.”

 

When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know that what you provide is worth the cost. That’s a prime position for you to be in—now here’s how you’re going to get there.

If you’re the kind of leader…

Who has a team member who already knows how to get large checking accounts without price being relevant while getting the entire relationship,

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Where the Low-Risk, High-Profit Clients Are Hiding [VIDEO]

I believe that sometimes one tweak can make a huge impact.

In this video, we’ll tackle proven techniques you can use immediately to find your next top 100 most profitable, low-risk clients. Those are exactly the customers you want on your roster—and it’s worth the work to bring them in.

In fact, using this system I’m about to reveal has brought my clients a closing rate near 100%. I think that’s worth staying tuned.

If you’re the kind of person…

Who has spent a lot of money on marketing and it’s working to pull in the best customers at premium pricing,

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How to Never Become a Vendor in the Eyes of Your Customers [VIDEO]

I believe the world is full of abundance—a field of diamonds is in every back yard. You just have to mine your share.

In this video, I’m going to show you how to find and bring in all the deposits you want in YOUR market without paying up.

If you’re the kind of banker…

Who has all the deposits you want already, you’ll love this because you’ll be able to bring your cost of funds down even more.

Or if you are the kind who can’t seem to find enough deposits and has resorted to having to fund through alternative sources or pay up for CDs,

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How to Consistently Deliver WOW Customer Service [VIDEO]

I believe people love to have positive attention lavished on them.

EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. this episode, I’m going to show you how to take your already good customer experience and turn it into an experience your customers can’t help but talk about.

 

If you’re the kind of leader who is frustrated by the lack of consistently “over-the-top” customer service in your bank…where most of your customer encounters are fairly good but not all of them AND you’re not hearing “wows” pouring in daily.

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How to “Turn Off the Noise” and Finally Get Marketing That Works [VIDEO]

I believe accountable people make the world go around.

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.

If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.

You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.

Continue Reading