by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Apr 21, 2021 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Jan 14, 2020 | Sales Training
Most banks have three solutions they implement in the hope of having a breakthrough to increasing revenue that generates high profits: They hire more lenders. They ask each lender to make more calls. They hope one of those two plans work. However, they hardly...
by Shaun Heuerman | Jul 18, 2019 | Effective Leadership
You’ve seen it before… Someone becomes a millionaire and then loses it all… BUT they manage miraculously to gain back their millions in almost no time. How in the world are they able to do this? Are they just luckier than others? No—they simply realize...
