Deposit Growth Without Begging or Discounting—Here’s How the Top 1% of Banks Do It [VIDEO]
Why paying for deposits destroys margin—and how elite banks grow core deposits without rate gimmicks.
If your efficiency ratio strategy is built on budget slashing, you’re playing a losing game.
Freezing your training budget. Cutting headcount. Shoving top talent into shared hotel rooms. These aren’t signs of smart leadership—they’re signs of survival-mode thinking.
Real efficiency doesn’t come from trimming fat—it comes from fueling growth.
According to McKinsey’s landmark research, banks obsessed with cost-cutting see temporary wins… followed by long-term stalls or decline. But banks that invest in revenue-driving systems, customer-centric innovation, and team development consistently outperform.
Want to fix your efficiency ratio? Start by fixing your mindset.
In this week’s video, discover the dangerous myth of expense-cutting as a growth strategy—and the bold, bank-proven alternative that leads to sustainable dominance.
Watch the video below to see how elite banks are reimagining efficiency—and leaving the penny-pinchers in the dust.
If your efficiency ratio strategy revolves around penny pinching payroll, cutting your training budget, and forcing your talent to double up in hotel rooms, you’ve bought into pedestrian banking myths, and it’s killing your growth.
Here’s the cold truth.
Real efficiency isn’t about cutting expenses until your employees and customers wave white flags in exhaustion. It’s about driving the numerator, revenue, to sustainably grow your bank’s bottom line.
But don’t take my word for it.
According to the comprehensive McKinsey and Company report called “Reimagining Banking Efficiency” (2021), banks that overly rely on cost cutting strategies experience initial short term gains, but inevitably stall or decline.
Conversely, banks that strategically invest in talent development, proven growth systems, and
customer centric innovation, consistently outperform their peers over the long term.
I’ve seen it happen hundreds of times, and many banks that were busy cost cutting no longer have
their independence.
Nevin Grigsby, one of banking’s acclaimed Top Gun CEOs, didn’t just embrace this philosophy, he perfected it.
His bank doubled revenue while strategically reducing their workforce by a third.
This wasn’t through overburdening staff or cutting essential training. Instead, it was achieved by
creating a vivacious culture that transformed younger bankers into energized, highly efficient revenue generators who never defaulted to the pedestrian trap of matching competitor rates.
This isn’t luck. It’s a meticulously executed formula.
Revenue doubled. There were strategic staff reductions by a third. A dramatic sustainable improvement in efficiency ratio came as a result of it.
Now it’s your turn, and this is your final opportunity.
Join Nevin on June 18th for the exclusive Top Gun CEO Master Class. Last warning, so please be sure to sign up now.
Discover precisely how his team achieved extraordinary revenue growth and operational efficiency without ever sacrificing critical resources or diminishing team morale.
So secure your spot in the live June 18th Top Gun CEO Master Class now.
Why paying for deposits destroys margin—and how elite banks grow core deposits without rate gimmicks.
Banks don’t lose margin because of the market. They lose it because of belief systems that keep them competing on price.
Most banks chase NIM by matching rates. Top banks raise pricing by changing positioning. Here’s how they do it.
Guessing interest rates is not a strategy. Here’s how top community banks remove rate risk and stay profitable.
A Christmas reflection on why community banking matters—and why your leadership impact extends far beyond transactions.
Top banks don’t complain about regulation—they execute around it. Here’s how the elite outperform anyway.
Low-cost deposits are the ultimate margin advantage. Discover how top 5% performers attract them consistently—and why most banks fail to compete.
Banks don’t fail from a talent shortage—they fail from a thinking shortage. Discover how critical-thinking systems like the SIR Formula build your future executives now.
A powerful Thanksgiving message on how gratitude shifts leadership presence, reframes pressure, and strengthens your bank’s performance culture.
Most employees believe they’re top performers but can’t show how they drive profit. This episode shows how to tie every role to the bottom line, boost profit per FTE, and build a high‑performance culture in your community bank.