by Shaun Heuerman | Feb 15, 2024 | Consulting
Do you hold the entire relationship for every one of your bank account holders? I hope you do. But maybe you don’t. And maybe your people don’t know how to get effective cross-selling done. If you’re not averaging five, six, or even seven...
by Shaun Heuerman | Feb 8, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...
by Shaun Heuerman | Feb 1, 2024 | Consulting
The days of transactional banking are over. Yes, there was a day when the customers would walk into our lobbies. Yes, there was a day where they came looking for us. Yes, I remember those days, too. Those days are long gone And it was a rapid turn. Yes, the amount...
by Shaun Heuerman | Jan 25, 2024 | Consulting
Find out the surprising things the franchise system of banking can do for your bank revenue. What if you thought about your bank as a franchise? Seriously, any business should think of itself as a franchise system. And everything in your bank should be thought of as...
by Shaun Heuerman | Jan 18, 2024 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
