Welcome to The Top 5 Percenter™ Blog
Dive in for concise, powerful insights on elevating community banking. Discover strategies and success stories for superior performance, from boosting financial margins to cultivating a dynamic culture. These posts literally contain the secrets of the Top 5 Percenters™. Sign up to the newsletter so that you don’t miss a single post.
The 3 Most Regularly Violated Marketing Principles that Cost Banks MILLIONS
Subject 1: 3 marketing mistakes that cost banks millions Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it) Subject 3: How to turn your marketing team into a profit center in 3 steps I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way. In this episode, I’ll show you how banks destroy their potential...
How to Create “Tell Everybody in Town” Customer Service Experiences
I believe people love to have positive attention lavished on them. In this episode, I’m going to show you how to take your already good customer experience and turn it into an experience your customers can’t help but talk about. If you’re the kind of leader who is frustrated by the lack of consistently “over-the-top” customer service in your bank—where most of your customer...
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How to Move Every Line Item in Marketing from Expense to High-Return Investment
I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber-stamping a marketing budget that has a few tweaks from the year before and you’re are wondering if any of your marketing is actually getting a result, you’ll love this...
Marketing Makeover–How to KNOW You Are Getting ROI from Every Marketing Dollar
I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5–$20 back (or more) to your bottom line. If you’re the kind of banker who feels like your marketing department is already targeting the very best, low-risk, high-profit...
Better Decisions Faster—How to Help Your Executive Team Master the Decision-Making Process
I believe good business is just a series of good choices strategically and effectively implemented. In this episode, I’ll show you how to help your executive team make better decisions faster. If you’re the kind of leader who is frustrated because your people come to you with half-baked recommendations, and the person with the idea has essentially “delegated up” the work curating...
How to Get Your Executive Team to Grow into Even More Effective Leaders
I believe that being a great executive requires each of us to grow as people. In this session, I’m going to share with you how to get your executives to grow in how they communicate with each other. If you’re the kind of leader who feels like your executives get along well, but they don’t always go into the eye of the needle to address tough subjects as effectively as you’d like,...
How to Drive Performance by Aligning Your Executive Team
I believe that you can’t coach height—there are certain things that don’t change much. In this session, I’ll show you how you can dramatically improve the results of your executive team. If you’re the kind of leader who seems to be coaching the same people on the same things to no avail, the proverbial, “Every day at the landscaping firm, the green side goes up, and the brown side...
Extreme Accountability—How to Get Executives to “Own It”
I believe most people have a little bit of a fear that they won’t be successful. In this episode, I’m going to show you a powerful way for you to get your executives to understand that they own all the results for the entire organization—not just their silo—and what to do with that knowledge. If you’re the kind of leader who: Feels like you’re still the one who...
How to Get Your Executives-to-Be Ready to Run a Bigger, More Challenging Bank
I believe the culture of your organization is your golden goose. In this episode, I’m going to share with you how to protect your bank from the carnage that happens by bringing in executives from the outside who don’t get your culture. If you’re the kind of leader who feels like your executive team is ready to run a bank twice its current size and the next-in-line are ready to do...