Boost Your Bank’s Bottom Line with One Change [VIDEO]

by Shaun Heuerman | Mar 16, 2023 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after...

Do Your Salespeople Know When to Talk USPs? [VIDEO]

by Shaun Heuerman | Mar 9, 2023 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...

The Effective High-ROI Alternative to Branding [VIDEO]

by Shaun Heuerman | Mar 2, 2023 | Increase Net Interest Margin, Sales & Marketing

I believe you can and should be paid more for what you do. In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock yourself into a...

Who Made Up THAT Rule? [VIDEO]

by Shaun Heuerman | Feb 9, 2023 | Deposits, High Quality Loans, Increase Net Interest Margin, Profitability and Growth, Sales & Marketing, Strategic Planning

Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese. You may have a belief system that’s true. You...

Make This the Year NIM Stands for Nothing Is IMpossible

by Shaun Heuerman | May 26, 2022 | Increase Net Interest Margin

I’ve been in banking for more than 30 years. Recently, I tried to estimate how often I’ve heard a community bank CEO say, “No matter what we do, we can’t get our NlM out of the 3s. It’s impossible.” It turns out that I can’t estimate it. The...

Why Loan Pricing Can Be An Extreme Differentiator

by Shaun Heuerman | Oct 21, 2021 | Consulting, Fast and Low-Risk Loan Growth, High Quality Loans, Increase Net Interest Margin, Sales Process, USP

I don’t think we’ve ever seen loan pricing competition like we’re seeing right now, and I don’t think it’s over. I think it’s going to get much worse through 2022. So, what do you do in terms of creating some loan pricing strategies that allow you to command premium...