by Shaun Heuerman | Jul 26, 2018 | Profitability and Growth
I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber-stamping a marketing budget that has a few...
by Shaun Heuerman | Jul 19, 2018 | Profitability and Growth
I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5–$20 back (or more) to your bottom line. If...
by Shaun Heuerman | Oct 22, 2015 | Profitability and Growth
Here’s the thing about price: matching price is an addiction. When you’re discounting, it has a debilitating future impact on so many different things. It sabotages your ability to recruit, hire, and train the very best. It deteriorates your best...
by Shaun Heuerman | Oct 15, 2015 | Profitability and Growth
It’s happening again. The regulators are cranky, yet again, and this time for some good reasons. They’re a little heavy-handed right now on banks that are not mastering the deposit strategy and the execution of that strategy. They’re looking...
by Shaun Heuerman | Oct 2, 2014 | Customer Service, High Performance, Profitability and Growth, Sales & Marketing, Workplace Culture
#1. Culture trumps strategy. Hundreds of studies now show that culture is the leading predictor of future growth and profitability. The Gallup Organization found the increase in earnings per share for companies in the top quartile that have high employee engagement (a...
by Shaun Heuerman | Feb 10, 2013 | Profitability and Growth
Building your bank’s profits and tuning up your sales and profit culture requires a set of tools as well. From marketing and sales performance tools, to hiring and people management tools, to strategic planning, accountability and celebration tools—there are “best...
