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Cranky Regulators: Why They’re Focused on the Core Deposit Sacred Six

by Shaun Heuerman | Oct 15, 2015 | Profitability and Growth

  It’s happening again. The regulators are cranky, yet again, and this time for some good reasons. They’re a little heavy-handed right now on banks that are not mastering the deposit strategy and the execution of that strategy. They’re looking...

4 Secret Strategies of The Most Successful Banks in America

by Shaun Heuerman | Oct 2, 2014 | Customer Service, High Performance, Profitability and Growth, Sales & Marketing, Workplace Culture

#1. Culture trumps strategy. Hundreds of studies now show that culture is the leading predictor of future growth and profitability. The Gallup Organization found the increase in earnings per share for companies in the top quartile that have high employee engagement (a...

Systems, Tools and Methods That Build Banks FAST

by Shaun Heuerman | Feb 10, 2013 | Profitability and Growth

Building your bank’s profits and tuning up your sales and profit culture requires a set of tools as well. From marketing and sales performance tools, to hiring and people management tools, to strategic planning, accountability and celebration tools—there are “best...

Really Stupid Things Smart Bankers Do

by Shaun Heuerman | Jan 21, 2012 | Profitability and Growth

Even though it was 20 years ago, I remember it like it was yesterday. One of the attendees at a bank CEO conference came up after my speech and began to lecture me. “There’s one distinction you’re missing, Roxanne. We bankers, we’re like sheep....

Commonly Neglected Killer Marketing Tools

by Shaun Heuerman | Nov 3, 2011 | Profitability and Growth, Sales & Marketing

Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include: Mailing helpful information to current clients....

What’s the One Best Predictor of Organic Growth?

by Shaun Heuerman | Sep 6, 2011 | High Performance, Profitability and Growth

Fred Reichheld, author of the 1996 bestseller, The Loyalty Effect, revealed that a “5% improvement in retention can boost profits by up to 100%.” These numbers confirm what many of us already know—it’s phenomenally important to keep your customers coming back. Now...
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