by Shaun Heuerman | Oct 2, 2014 | Customer Service, High Performance, Profitability and Growth, Sales & Marketing, Workplace Culture
#1. Culture trumps strategy. Hundreds of studies now show that culture is the leading predictor of future growth and profitability. The Gallup Organization found the increase in earnings per share for companies in the top quartile that have high employee engagement (a...
by Shaun Heuerman | Mar 11, 2013 | Sales & Marketing
Thousands of bank executives are waking up saying, “SALES training! Of course! It’s SALES training we need.” Yeah, well sometimes the first thing that pops into our heads isn’t a keeper. Sales training is fine, but it’s NOT what you need to solve your problem and...
by Shaun Heuerman | May 11, 2012 | Sales & Marketing
Roxanne Emmerich shares her approach on how to attract the best customers to your bank: I get a kick out of watching Mad Men. There’s something captivating about being transported to another time like that. Slightly less fun is the feeling I get when I see banks in...
by Shaun Heuerman | Jan 9, 2012 | Sales & Marketing
Is Your Bank Known as a Hershey…or a Godiva? Branding is a hot trend…but almost everyone has it wrong. A truckload of dough is wasted every year by missing out on what brand really means. Let’s make it simple. Holiday gifts are filled with one of my...
by Shaun Heuerman | Nov 17, 2011 | Sales & Marketing
Research shows that the salesperson who presents last is guaranteed the sale 94 percent of the time. That said, the mark of a good salesperson is not ‘wheeling and dealing’ but rather mastering how to secure this profitable position. All too often, we hear...
by Shaun Heuerman | Nov 3, 2011 | Profitability and Growth, Sales & Marketing
Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include: Mailing helpful information to current clients....
