by The Emmerich Group | Nov 20, 2025 | Deposits, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Sales Process, Sales Training, Unique Selling Proposition for banks, USP
Most bank executives assume their people understand how they drive profit. The hard truth? Over 90% of employees in a national study believed they were top‑10% performers—yet most can’t show how they actually tie to profit. That disconnect quietly destroys margin,...
by The Emmerich Group | Nov 12, 2025 | Deposits, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Sales Process, Sales Training, Unique Selling Proposition for banks, USP
Too many banks have poured millions into “sales training” only to watch enthusiasm—and results—fade within months. Why? Because traditional training doesn’t change culture. In this week’s video, Roxanne Emmerich exposes why “false-attempt” sales training fails and...
by The Emmerich Group | Nov 6, 2025 | Deposits, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Sales Process, Unique Selling Proposition for banks, USP
Tired of being treated like a commodity—and paid like one? In this video, Roxanne Emmerich dismantles the “rate-match or lose” myth and replaces it with a hard-edged framework for extreme differentiation that commands premium pricing on both sides of the balance...
by The Emmerich Group | May 15, 2025 | Bank Marketing, Sales & Marketing, USP
Most banks don’t have a performance problem—they have a pretending problem. When people pretend not to see standards or hear deadlines, accountability culture in banks breaks down, and execution turns into excuses. A nationwide survey revealed that 87% of bank...
by The Emmerich Group | May 7, 2025 | Bank Marketing, Sales & Marketing, USP
If your bank marketing strategy isn’t driving premium growth—or if your team still leans on clichés like “great service” or “we’ve been around 80 years”—you’ve got a positioning problem. In this week’s video, you’ll discover why most bank branding mistakes start with...
by The Emmerich Group | Apr 10, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP
Bankers, let me ask you a brutal but necessary question:Why are you still playing checkers while the top-performing banks are playing 4D chess with deposit growth? If your team is still competing on rates, slapping up tired “Free Checking” banners, and praying your CD...
