Why Most Banks Fail at Cross-Selling—And How the Best Banks Are Tripling Results
Cross-selling isn’t a script—it’s a system. Discover how top-performing banks engineer daily discipline that triples products per customer and locks in loyalty.
Welcome to the Top 5 Percenter™ Blog
What the Best Banks Know—and the Rest Still Don’t Get
Want to know why the top-performing banks in America consistently win awards and crush benchmarks while others plateau?
The insider playbook reveals:
✅ They reject cultural drift and chase profit, not volume.
✅ They engineer magnetic cultures that boost referrals and retention.
✅ They align every role to performance and price at premium levels.
Discover how attending the Best Banks in America™ Super Conference ignited transformations at these top-performing banks.
👉 Watch the full video now and see why high-performing banks say Super Conference changed everything.
Hi. I’m Roxanne Emmerich, founder of the Best Banks in America™ Super Conference and chair of the Institute for Extraordinary Banking™. In this video, I’m pulling back the curtain on what separates the best banks in America from everyone else.
You’ve seen their names. You’ve heard the buzz. But what exactly are the bank-awards-winning banks doing differently? The answer: pretty much everything.
They don’t tolerate cultural drift and they don’t chase volume.
They engineer value, performance, and premium pricing.
They use systems, not slogans.
They align every role to profit.
They build magnetic cultures that make people want to stay, buy more, and refer. And when I asked them what’s their biggest difference, many told me:
“It started at Super Conference.“
That’s where they first saw what a performance culture really looks like—then came back and built it.
Every year at Super Conference, I hear from bank CEOs:
“Oh my gosh. I got two years’ worth of notes for implementation ideas.”
And I hear from many, including Jill Moss from Farmers State Bank, who basically came the first year and said,
“How will I ever be performing at the same level as some of these banks?”
And then two years later, having implemented those processes, they were recognized as one of the top banks in the country.
It’s about taking the good and making it great.
You’ll want to be at the Super Conference along with your executive team, and bring some board members too, so that you have a cohesive team that all understands:
If you’re gonna play this game, play it to win and be one of the top performers.
Let’s face it: Only the top performers will be allowed the luxury of independence in the future.
And as a community bank, one of your most important goals is to make sure that your name stays on that door for years to come—and that you keep making a difference in your community.
That’s the end game.
So let’s raise the bar, and I’ll see you at Super Conference.
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Your Bank’s Culture Is Quietly Costing You Millions—Here’s How to Fix It.
Most banks try to fix productivity issues by hiring more staff—but that only inflates expenses. This eye-opening video reveals why your culture may be quietly draining millions from your bottom line and how one Top Gun CEO doubled his bank’s size with fewer employees by engineering a culture of clarity, accountability, and high performance.