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Fishing Hole Instead of the Whole Lake [VIDEO]

by The Emmerich Group | May 16, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Sometimes one small tweak can make a huge impact. Do you agree?     What if you could immediately find your next Top 100 most profitable, low risk clients; exactly the customers you want on your roster? Would it be worth the work to bring them in? You bet and...

Stop Looking in All the Wrong Places [VIDEO]

by The Emmerich Group | May 9, 2024 | Deposits, High Performance, Profitability and Growth, USP

I believe the world is full of abundance, a field of diamonds in every backyard, and you deserve to mine your share. What if you could find and bring in all the deposits you want in your market without having to pay up.   Now if you’re the kind of banker who has...

New Product Line Strategies for Rapid Sales Transformation [VIDEO]

by The Emmerich Group | May 1, 2024 | Cross-Sales, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP

I believe every bank has a breakthrough opportunity, a missed profit opportunity, including you, in several of your product lines.     What if one of your product lines could be the source of thousands of dollars of additional profits within a few short weeks?...

Build Strategies Into Your Strategic Plan [VIDEO]

by The Emmerich Group | Apr 25, 2024 | High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP

What if you were sitting on a goldmine of untapped potential for organic growth and increased profits? What if you could get far more predictable profit and growth impact from your strategic planning process?   After reviewing over 500 strategic plans, I find that...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
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