Everyone is In Marketing [VIDEO]

by The Emmerich Group | Jul 25, 2024 | Customer Service, Customer Success, High Performance, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP

Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up.   I ask again, “Who here is in marketing” and a few more hands will go up.  And then finally, everybody catches on and all hands go...

Put the Right Players in the Right Seats For Loan Growth [VIDEO]

by The Emmerich Group | Jun 6, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

I believe quality loan growth is one of the top three drivers of sustainable profitability for banks.     What if you could restructure your lending department and increase the productivity per lender by 30 to 40% or more within 12 months.   Now if you’re the...

Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | May 30, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...

You Deserve More and Better [VIDEO]

by The Emmerich Group | May 23, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Are you tired of accepting or being bound by limiting beliefs?     Today, we’re going to blow up the biggest limiting belief in banking. It’s so bad that it keeps you and your team from attracting the very best credits and commanding extreme premium...

Fishing Hole Instead of the Whole Lake [VIDEO]

by The Emmerich Group | May 16, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Sometimes one small tweak can make a huge impact. Do you agree?     What if you could immediately find your next Top 100 most profitable, low risk clients; exactly the customers you want on your roster? Would it be worth the work to bring them in? You bet and...