by Shaun Heuerman | Jan 21, 2012 | Profitability and Growth
Even though it was 20 years ago, I remember it like it was yesterday. One of the attendees at a bank CEO conference came up after my speech and began to lecture me. “There’s one distinction you’re missing, Roxanne. We bankers, we’re like sheep....
by Shaun Heuerman | Nov 3, 2011 | Profitability and Growth, Sales & Marketing
Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include: Mailing helpful information to current clients....
by Shaun Heuerman | Sep 6, 2011 | High Performance, Profitability and Growth
Fred Reichheld, author of the 1996 bestseller, The Loyalty Effect, revealed that a “5% improvement in retention can boost profits by up to 100%.” These numbers confirm what many of us already know—it’s phenomenally important to keep your customers coming back. Now...
by Shaun Heuerman | Jul 7, 2011 | Profitability and Growth
I drove by a bank’s temporary sign and gasped… “Best pricing on CDs… guaranteed!” We train our customers how to think about us. When we teach clients that we should always have the best pricing, they will surely expect that for decades to come… and...
by Shaun Heuerman | May 19, 2011 | Marketing Plan, Profitability and Growth, Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black, and there are no gauges. You turn the key, and the engine roars. You push the pedal to the floor, and away you go! You’ll end up somewhere, but it...
