by Shaun Heuerman | May 26, 2022 | Increase Net Interest Margin
I’ve been in banking for more than 30 years. Recently, I tried to estimate how often I’ve heard a community bank CEO say, “No matter what we do, we can’t get our NlM out of the 3s. It’s impossible.” It turns out that I can’t estimate it. The...
by Shaun Heuerman | May 10, 2013 | Sales Training
It’s consistent…The one thing that most banks do wrong is sales training. In fact, in most cases, it is a train wreck. Most banks are screaming for loan growth. But they’re not going to get it. They think the only way to achieve that growth is to do traditional...
by Shaun Heuerman | Mar 21, 2013 | Workplace Culture
Most bankers think that internal culture means friendly tellers, free coffee in the lobby,, and someone to greet customers as they come in the door. No, no, no! Have you ever found one bank that was able to get 100 to 150 basis points more in net interest margin with...
by Shaun Heuerman | Mar 18, 2013 | Marketing Plan
If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties. But when it comes to quantifying ROI, well…who wants to talk about that uncreative...
by Shaun Heuerman | Sep 20, 2012 | Strategic Planning
You have a strategic plan. That’s good. But does it have a life beyond the paper it’s written on? Is it driving you toward success—or is it just something you checked off a list of “Things Good Banks Should Do”? If they’re honest, about 95 percent of bank execs...
