The Sure-Fire Way to Stop Disorienting Your Best Salespeople—and Help Them Massively Succeed.

sales-trainingIt’s consistent…The one thing that most banks do wrong is sales training. In fact, in most cases, it is a train wreck.

Most banks are screaming for loan growth. But they’re not going to get it.

They think the only way to achieve that growth is to do traditional sales training.

Never, in the history of time has that ever worked. No really…never.

In talking with top-performing bank executives every week, I’ve heard at least 1,000 executives tell me over the years something like, “We spent $400,000 on sales training…not only did it not work…it made things worse.”

It’s like the guy who tries to fix his glasses with a hammer…wrong tool.

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Bank Culture: The #1 Predictor of Future Growth and Profitability

bank employee strategiesMost bankers think that internal culture means friendly tellers, free coffee in the lobby,, and someone to greet customers as they come in the door. No, no, no! Have you ever found one bank that was able to get 100 to 150 basis points more in net interest margin with that insipid belief system?

Of course not. Because that’s not what culture is.

 

Culture asks, “Will your people leap over tall buildings in a single bound to make sure your client is successful in their business or personal financial goals?”

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The 5 Biggest Marketing Traps Almost Every Bank Falls Into—and How to Avoid Being One of Them

Bank Marketing Ideas

If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties.

But when it comes to quantifying ROI, well…who wants to talk about that uncreative stuff, right?

Where did they get that attitude? They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies.

(Cricket, cricket.)

It’s not that they aren’t teaching anything. It’s just that they are usually setting their students up to succeed brilliantly in 1992.

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How to Put Your Strategic Plan Into Action.. and Always Win with Bank Builders™

You have a strategic plan. That’s good. But does it have a life beyond the paper it’s written on? Is it driving you toward success—or is it just something you checked off a list of “Things Good Banks Should Do”?

If they’re honest, about 95 percent of bank execs would have to say “Oh well, nice try.” Most strategic plans just don’t end up making a difference. That’s a serious problem. In addition to losing the value of a good plan, your executive team can lose weeks every year drafting a 50-page behemoth that ends up gathering dust.

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