by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Jan 14, 2020 | Sales Training
Most banks have three solutions they implement in the hope of having a breakthrough to increasing revenue that generates high profits: They hire more lenders. They ask each lender to make more calls. They hope one of those two plans work. However, they hardly...
by Shaun Heuerman | Dec 17, 2014 | Strategic Planning
Is your strategic plan the right plan—and one that can and will get completed?If you’re like most bankers, you probably pulled your strategic plan together eight or nine months ago. But is everyone in the bank on a weekly process to make sure they all hit the...
by Shaun Heuerman | Dec 10, 2014 | Sales Meetings
We’ve all been in those meetings… Everyone saunters into the room, they sit down, pull out pen and paper… …and, the agony begins. Conversations run in circles, the clock seems to almost standstill, and an hour later, everyone leaves the room having accomplished...
