by The Emmerich Group | May 7, 2025 | Bank Marketing, Sales & Marketing, USP
If your bank marketing strategy isn’t driving premium growth—or if your team still leans on clichés like “great service” or “we’ve been around 80 years”—you’ve got a positioning problem. In this week’s video, you’ll discover why most bank branding mistakes start with...
by The Emmerich Group | May 1, 2025 | Cross-Sales, Culture, Deposits, Get More Cross-Sales, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Workplace Culture
The Cross-Sales Myth That’s Costing Your Bank Millions If “our people just need to do more” actually worked, you’d already be at 8.0 cross-sales per customer—and popping champagne every month. But you’re not. Because knowing doesn’t drive results. Systems do. Culture...
by The Emmerich Group | Apr 24, 2025 | Deposits, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Workplace Culture
In this video, I discuss how the top 1% of community banks are not working harder than their competitors—they’re working smarter. By leveraging a high-performance banking system, strategic execution in banking, and leadership alignment, these banks pull results like a...
by The Emmerich Group | Apr 17, 2025 | Deposits, Increase Net Interest Margin, NIM, Profitability and Growth
Net interest margin is under pressure—and if your bank is still waiting on rate changes to save your profitability, you’re already behind. In this sharp, no-fluff video, Roxanne Emmerich lays out exactly how the top 5% of banks are outpacing the competition with bank...
by The Emmerich Group | Apr 10, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP
Bankers, let me ask you a brutal but necessary question:Why are you still playing checkers while the top-performing banks are playing 4D chess with deposit growth? If your team is still competing on rates, slapping up tired “Free Checking” banners, and praying your CD...
