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The Big Lie about Low Rates

The Big Lie about Low Rates

Let’s get one thing straight. Low price IS a strategy. And consciously or unconsciously, every time you match rates to win business, you’re saying, “Our strategy is to be the lowest price bank in our market.” If you’re going to go the low-price route, at least make a conscious decision to pursue that strategy rather than have it be the result of dozens or hundreds of little unconscious decisions...

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