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Build Strategies Into Your Strategic Plan [VIDEO]

by The Emmerich Group | Apr 25, 2024 | High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP

What if you were sitting on a goldmine of untapped potential for organic growth and increased profits? What if you could get far more predictable profit and growth impact from your strategic planning process?   After reviewing over 500 strategic plans, I find that...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...

Boost Your Bank’s Bottom Line with One Change [VIDEO]

by Shaun Heuerman | Feb 21, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after...

Do Your Salespeople Know When to Talk USPs? [VIDEO]

by Shaun Heuerman | Feb 8, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...

“I Don’t Want to Work with Any Other Bank but You” [VIDEO]

by Shaun Heuerman | Jan 18, 2024 | Bank Marketing, Sales & Marketing, Sales Process, USP

If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...

Boost Your Bank’s Bottom Line with One Change [VIDEO]

by Shaun Heuerman | Mar 16, 2023 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after...
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