How Technology Can Help Scale Personal Relationships with Customers [VIDEO]
It’s a whole new playing field out there. With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more...
Most banks say culture matters. The problem is that many leaders treat culture as if it can be assigned to a committee, delegated to HR, or discussed during a monthly meeting.
It can’t.
The highest-performing banks understand that culture is not a side project. It’s a leadership responsibility. While every employee has a role in protecting and reinforcing the culture, accountability for creating and sustaining it rests squarely with the CEO and executive team.
In this week’s video, discover why culture committees often fail, why good intentions are not enough, and why top-performing organizations rely on leadership-driven systems instead of volunteer-driven initiatives.
Here are the key takeaways:
• Why every employee owns culture—but leadership owns the system
• The costly mistake banks make when they delegate culture to committees
• How top 5% organizations create sustainable culture change that drives performance
Strong cultures don’t happen by accident. They happen when leaders deliberately build systems that reinforce the right behaviors, values, and expectations every day.
Want to discover how top-performing banks engineer cultures that consistently drive growth, deposits, and profitability? Join our free upcoming masterclass, “Culture Is Not a Feeling—It’s a Performance System,” on June 11 at 1:00 PM CT.
Watch now.
Sometimes two different ideas seem to be challenging each other. So you’ve probably heard me say everybody has a role in managing the culture of the organization, and you’ve also heard me say you can’t delegate culture.
Let me allow these distinct distinctions to play out so that you can rest through this concept. Yes, everybody needs to understand that they’re responsible for culture. So when they see somebody who’s doing something that’s not within the culture guidelines, they need to be able to say, “That’s not how we do things here at ABC Bank,” so that everybody understands they are in charge of culture.
That said, culture can’t be delegated. Basically, the CEO and the executive team are one hundred percent responsible for driving the cultural systems within the organization. Make sure they are aligned. Make sure the team members are matching the values and behaviors of the organization.
Make sure to acknowledge those who are doing it. Make sure to talk through it with people who are not doing it to let them know this is how we do things around here.
Delegating this to a culture committee—God forbid. I’ve probably talked to a hundred people now who said they were on a culture committee. And when I asked them, “How’s that going?” they said, “We meet every Tuesday, but not so well,” because culture committees don’t get it done. Cultural systems driven by the executive team and executed, perhaps, by some of these other people could make sense.
Again, always study people who have their information in order. If someone has driven and changed culture within an organization radically and sustainably, then probably just putting them on a committee is not going to get the job done. They mean well, but the world doesn’t go around with a bunch of do-gooders. The world goes around with those who bring mastery and excellence because that’s the only way to be a top five percenter—to understand what gets done by a top five percenter and how we can implement that here with perfection so that we know exactly the result we’re going to get.
Why?
Because we followed the only system proven to work.
It’s a whole new playing field out there. With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more...
We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers. But the real...
Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast. He told me that they had hired a firm, spent...
All of our Top 5% performing banks have something in common. They've all mastered the science of team selling. Yeah, I know you think you're doing team selling...
Most bank CEOs tell me, we have great people, and yet, sometimes they suffer not such great efficiency ratios, return on assets, return on equity. And what they're...
I believe it's fun to win. How about you? What if you could help your lenders win more and better deals. If you're the kind of leader whose team already brings in...
I believe quality loan growth is one of the top three drivers of sustainable profitability for banks. What if you could restructure your lending department and...
Do you agree that high quality customers love high quality attention? Let's explore how you can transform your safety and profitability by creating the kind of...
Are you tired of accepting or being bound by limiting beliefs? Today, we're going to blow up the biggest limiting belief in banking. It's so bad that it keeps you...
Sometimes one small tweak can make a huge impact. Do you agree? What if you could immediately find your next Top 100 most profitable, low risk clients; exactly...