The Strategic Planning Lie That’s Keeping Banks Mediocre [VIDEO]
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
In this episode, let’s master the service culture.
Let’s look at four unconventional strategies to propel your customer service from good to “WOW,” creating a service culture so extraordinary that people can’t help but talk about it and refer their friends.
Whether you think your bank’s customer service is already top-notch, struggles with consistency across branches, or suffers from embarrassing service failures, these ingenious techniques will shake things up, catapult your results, and establish an exceptional, sustainable service culture.
Strategy 1: Break the mold. Traditional service training programs can’t singlehandedly spark a customer service revolution. Go beyond standard training and embrace innovative approaches, incorporating organizational development principles and processes that ensure lasting change. Doing it right matters.
Strategy 2: Go all in with a fail-proof, high-impact rollout. Plan a massive, emotionally charged service culture rollout based on rock-solid organizational development principles. Make sure the plan includes mechanisms to not only achieve but also sustain stellar service standards.
Strategy 3: Supercharge phone standards – but choose your systems wisely. When rolling out phone standards, deploy systems that guarantee a jaw-dropping improvement in customer service scores (e.g., skyrocketing from 3.5 to 9.4 or higher within six weeks that is our 30-year median result). If you can’t promise such a meteoric rise, reconsider your rollout strategy to avoid perpetuating a “this too shall pass” culture.
Strategy 4: Zero in on other game-changing moments of truth. With phone service scores soaring, it’s time to tackle other pivotal moments in the customer experience. Apply the same groundbreaking process to elevate these scores, and crucially, keep them consistently sky-high. This will ensure your service reaches an unparalleled level that attracts the crème de la crème of clientele.
In a nutshell, the four unconventional strategies for electrifying your customer service are:
Strategy 1: Break free from traditional training methods.
Strategy 2: Launch a fail-proof, high-impact service culture rollout.
Strategy 3: Supercharge phone standards with the right systems.
Strategy 4: Transform other game-changing moments of truth and maintain stratospheric scores.
In our next episode, I’ll cover how to create a cultural transformation in a day. Hundreds of bank CEOs have said the same exact words, “It’s a miracle!” You won’t want to miss it.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Great employees don’t automatically produce great bank results. Discover why Top 5% performance requires employees who understand profitability, create deeper relationships, command premium pricing, and become trusted advisors customers never want to leave.
Elite banks aren’t born elite. They build systems, practice the right behaviors, and continually sharpen how they create value. Discover what helps top 5% banks reach exceptional performance—and stay there.
What separates America’s top-performing community banks from everyone else? Discover the systems, culture, and performance disciplines that help extraordinary banks protect profitability and independence.
Most banks lose the pricing conversation long before rates are discussed. Discover how elite community banks command premium pricing while protecting profitability and independence.
Most banks never intend to compete on price, yet rate matching quietly erodes profitability every day. Discover the strategy that allows top-performing community banks to command premium pricing and protect net interest margin.
The best community banks don’t win pricing wars—they avoid them. Discover how stronger positioning leads to higher net interest margin and greater profitability.
The highest-performing community banks don’t waste months searching for their ideal customers. Discover the proven process they use to identify profitable relationships quickly and execute with confidence.
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.