The Power of Cross-Sales—How to Do Them Without Being Salesy
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
A formidable organizational culture score is the foremost predictor of future growth and profitability, as demonstrated by hundreds of organizational development studies. In this episode, let’s delve into a system that, almost invariably, has assisted our clients in elevating their culture scores every…single…year to create a workplace where people can authentically say, “Thank God It’s Monday!”
If you:
Believe your culture is already exceptional but wish to maintain its progress and safeguard it against potential threats, stay with me.
If, on the other hand, you are dispirited because your attempts to enhance culture have not yet manifested in remarkable performance and employee ownership, I’m here to offer hope.
If instead you have a decent culture but know it could be better, you’ve come to the right place.
To develop a culture with a consistently improving score, several challenges must be overcome. To tackle these challenges, we present a three-step system for advancing your culture and culture score:
Step 1: Acknowledge that culture is not solely driven by goals, training, or incentive pay. Instead, recognize that a peak-performance culture is established through a series of interconnected systems that promote an advancing workplace culture and, equally important, protect its progress. It’s about forging a resilient culture, much like a tree with deep roots that can weather any storm.
Step 2: Adopt an all-encompassing approach to a winning performance culture that integrates strategy, marketing, breakthrough results, continuous improvement of employee performance, and other systems to ensure long-term success. Constructing a robust culture, like cultivating strong roots, instills confidence and fosters alignment within your organization.
Step 3: Applaud the appropriate behaviors and metrics, and align everyone. Guarantee that your celebration and visibility systems bolster continuous improvement in both culture scores and the ambiance of the culture, just as a tree’s roots continue to grow and strengthen over time.
In summary, to construct a thriving culture:
Embrace the notion that culture is an extensive system, much like the roots of a tree, combined with suitable tools and visibility of leading and lagging indicators.
Enlist others to become leaders in the “this is how we do things around here” transformation
Remember that although cultures will experience peaks and valleys, the objective is to attain higher peaks and elevated valleys, just as a tree’s growth is characterized by periods of expansion and consolidation.
A robust and advancing culture has been proven to be a leading indicator of future growth and profitability, just as a tree with strong roots is more likely to flourish.
By following this three-step system, you’ll be well on your way to cultivating a culture that not only supports but also propels your organization’s success.
In the next episode, we’ll explore how to create a “wow customers” culture.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
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