Why Is It So Important to Hold On to Low Cost Deposits [VIDEO]
Low-cost deposits are the ultimate margin advantage. Discover how top 5% performers attract them consistently—and why most banks fail to compete.
The economy has gotten tougher. People are getting crankier. A lot of people are still unhealthy. Everywhere you look there seems to be a new problem, but how many new problems can we stack on top of each other and still keep your sanity as an executive? One of the things that’s important to do is to ask yourself this. When the pressures mount, it’s likely you’re going to go into your head, thinking about all the problems, trying to solve them, and, as a result, it’s easy to walk right by that person that’s one of your team members, one of your customers, and not be present for them. Can you relate to this? I know that I can.
Video: Remember What It Is All About
It’s important for us to remember what it’s all about. That…that smile and that “Hey, how are you doing?” All of those components are really what makes life worth living. Yes, we’re going to still have the bad loans, yes we’re still going to have the difficult economy. Yes, we still have the disease that’s going on. All these things are real and yet, what really matters is “are we present for the human beings who are in our lives to really be able to connect heart-to-heart, find out what matters to them, and make a difference in their life?” That’s what great community banking is really all about, isn’t it?
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
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