Why Your Team Can’t Charge Premium Pricing—And How It’s Killing Your Legacy [VIDEO]
Premium pricing isn’t a tactic—it’s a mindset. When belief is missing, margin and legacy are at risk.
In talking to hundreds of bank CEOs, I’ve heard the same repeated message. We’ve got good people.
They have good customer service skills, but they don’t really know how to bring in the entire relationship at premium pricing,
and they don’t really know how they tie to profit. Well, if you have this problem, you’re not alone because this is the common thing.
People mean well. It’s not their fault. Did you know that when we did our national research where we we analyzed over a thousand
different people in the workplace and we asked them, do you perform in the top ten percent? What we found out is that
seventy five percent believe that they perform in the top ten percent.
Yeah. I know. I know. That’s statistically impossible.
And yet, they truly believe that they’re a top performer because they come in early and they’re good to the customer.
But they don’t know that there’s another whole piece in terms of the critical drivers that tie them to profit.
And here’s the problem that most organizations have when they start bringing in accountability cultures is they get ahead of their skis.
They ask their people to be accountable for things they’re not ready for yet and then they have a mass exodus for the door.
In today’s day and age, we have to figure this problem out because we need people who know how they tie to profit because
they do have to pay for themselves. And here’s why it’s important.
When your lower performers are not paying for themselves, that means they are on the shoulders of your very best performers,
and that’s a risk you can’t live with.
Ready to break free from the cycle of work dumping and missed accountability?
Join the Breakthrough Banking Blueprint Bootcamp to learn practical strategies for creating a culture of ownership and driving real results.
Click here to reserve your spot now!
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
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