by Shaun Heuerman | Jun 30, 2022 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers? Can you get an appointment...
by Shaun Heuerman | Oct 21, 2021 | Consulting, Fast and Low-Risk Loan Growth, High Quality Loans, Increase Net Interest Margin, Sales Process, USP
I don’t think we’ve ever seen loan pricing competition like we’re seeing right now, and I don’t think it’s over. I think it’s going to get much worse through 2022. So, what do you do in terms of creating some loan pricing strategies that allow you to command premium...
by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Mar 11, 2013 | Sales & Marketing
Thousands of bank executives are waking up saying, “SALES training! Of course! It’s SALES training we need.” Yeah, well sometimes the first thing that pops into our heads isn’t a keeper. Sales training is fine, but it’s NOT what you need to solve your problem and...
