by Shaun Heuerman | Feb 8, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...
by Shaun Heuerman | Jan 11, 2024 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | May 25, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that most people working in banks perform at a fraction of their potential. In this session, I will show you how your people (like many bankers before them who couldn’t but now do) can average 6–7+ cross-sales and ALL the deposits in a way that never feels...
by Shaun Heuerman | May 18, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that banks often make the mistake of complicating simple tasks which is particularly true when it comes to deposit growth. However, shifting our focus from “training” to “educating” can turn this problem into a big win in no time....
by Shaun Heuerman | May 11, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe people want to work with “the best.” When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know...
