by The Emmerich Group | Jan 18, 2024 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by The Emmerich Group | Jul 7, 2022 | Bank Marketing, Sales & Marketing, Sales Process, USP
And hear your customers say, “I Don’t Want To Work With Any Bank But You.” If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common...
by The Emmerich Group | Oct 21, 2021 | Consulting, Fast and Low-Risk Loan Growth, High Quality Loans, Increase Net Interest Margin, Sales Process, USP
I don’t think we’ve ever seen loan pricing competition like we’re seeing right now, and I don’t think it’s over. I think it’s going to get much worse through 2022. So, what do you do in terms of creating some loan pricing strategies that allow you to command premium...
by The Emmerich Group | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by The Emmerich Group | Jul 14, 2011 | High Performance, USP
Why would you buy a Volvo? Safety. Why would you drive a Mercedes? The prestige. Why would you buy a BMW? The driving experience. Last question. Why would you drive a Yugo? Price. Now for the reality. Volvo is not the safest car. For many years, Saab actually had a...
