You Said WHAT?

“Did you hear what Joe said?” And so it circles around the office. Substitute “Joe,” and this phrase is uttered every day in workplaces across the country. Joe said, or did something unimaginable, right? And so did Sue yesterday, and John the...

Understand Your Unique Selling Position

Why would you buy a Volvo? Safety. Why would you drive a Mercedes? The prestige. Why would you buy a BMW? The driving experience. Last question. Why would you drive a Yugo? Price. Now for the reality. Volvo is not the safest car. For many years, Saab actually had a...

They Buy Today, You Cry Tomorrow

I drove by a bank’s temporary sign and gasped… “Best pricing on CDs… guaranteed!” We train our customers how to think about us. When we teach clients that we should always have the best pricing, they will surely expect that for decades to come… and...