by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
by Shaun Heuerman | Sep 15, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Jun 10, 2021 | Profitability and Growth, Sales & Marketing, Sales Process, Sales Training, Strategic Planning
When I first left day-to-day banking to start this business, my first client was voted every year as the country’s top franchise. Although I did their management development curriculum and educated their people about how to run that business, one of the things...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Jan 5, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
It’s a new year. Now, the question is, what are you going to create in 2021? Here’s an effective way to create your best possibilities for 2021. Ask yourself this: If it’s the beginning of 2022, and you’re looking back, what do you wish you...
by Shaun Heuerman | Dec 30, 2020 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
There was a day, back when I started as a commercial and agricultural lender, that we did everything. We did the channel checks; we did the credit analyst work; we did the business development; we did the account management. We did it all, and we collected the loans....
