by Shaun Heuerman | Jun 23, 2022 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I am a nerd. I’ve always been a nerd. When I was a little kid, I used to go to the library every other day and I would drag books all the way up to my chin back onto the bus and back off of the bus, then back to the library. I’d fill up with books about...
by Shaun Heuerman | May 19, 2022 | Sales Process, Sales Training
The past decades and even centuries have witnessed much banking innovation. Consider pneumatic capsule transportation (1799), the credit card (1950), and the ATM (1967). Those innovations were external—easily visible to everyone. But there is also a history of...
by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
by Shaun Heuerman | Sep 15, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Jun 10, 2021 | Profitability and Growth, Sales & Marketing, Sales Process, Sales Training, Strategic Planning
When I first left day-to-day banking to start this business, my first client was voted every year as the country’s top franchise. Although I did their management development curriculum and educated their people about how to run that business, one of the things...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
