Community Banking Trends for 2022
There are many new trends that are hitting us in banking. Let's face it, it's not like it used to be. So, let's talk about some of the many things that are happening....
Most banks aren’t struggling with performance—they’re stuck in a culture of pretending. Pretending expectations are unclear. Pretending deadlines weren’t seen. Pretending accountability belongs to someone else.
And that silent drift is killing execution.
Nationwide data reveals a hard truth: 87% of employees believe their coworkers avoid ownership. That’s not a people problem—it’s a system failure. Without clear standards, consistent follow-through, and real measurement, even great teams default to excuses over results.
The highest-performing banks don’t rely on pressure or pep talks. They install accountability systems that make ownership visible, measurable, and expected.
Here’s what changes when you get it right:
The difference isn’t talent. It’s discipline. It’s structure. It’s a culture where people know how to win—and choose to.
If your bank is building that kind of performance culture, it’s time to be recognized.
Apply for the Banky Awards™ and prove your culture performs.
Watch now.
Let me say something uncomfortable but true. Most bank teams don’t have a performance problem. They have a pretending problem—people pretending not to know what excellence looks like.
Pretending they didn’t see the standard. Pretending they didn’t hear the deadline. And when pretending becomes the culture, accountability dies. We’ve conducted the largest nationwide accountability culture survey.
And here’s what we found: eighty-seven percent of employees believe their coworkers pretend not to know what’s expected of them.
Let that sink in. That means that almost nine out of ten people think their teammates are willfully avoiding ownership.
And in that kind of culture, you don’t get execution—you get excuses.
Now, don’t get me wrong. Most people don’t mean to undermine accountability.
They’re good people.
They’re just part of a system that tolerates fuzzy expectations, no follow-through, and vague coaching like, “Let’s just do our best.”
What they really need? Clarity, structure, measurement, feedback, and celebration.
That’s what a performance culture delivers. When accountability becomes your cultural standard, cross-sells rise, deposits grow, morale improves, profits soar—because suddenly everyone knows, “Oh, this is how we play here, and we play to win.”
It’s not about pressure. It’s about purposeful pursuit of performance.
The best banks aren’t the ones who demand results with a stick.
They’re the ones who install systems that create self-led teams where people take ownership—and actually like it.
Because people want to win. They just need a scoreboard and a coach who believes they can.
But let me be clear: this isn’t going to happen with another staff meeting, or a memo, or my personal favorite—a new poster in the break room about excellence.
Accountability isn’t a slogan. It’s a system.
And when the system is installed correctly—stage-appropriate—it changes everything.
Incidentally, you’ll never guess what the one trait every bank award winner has in common.
It’s not a logo. It’s not a branch count. It’s not a flashy website.
It’s accountability.
They have cultures where execution happens because the system demands it—and the people embrace it.
That’s why they’ve been named one of the best banks in America.
And if you’ve built a culture like that—or you’re on your way—you should apply for the Banky Award at bankyawards.com because culture like that deserves to be seen.
So if you’re tired of nudging people, “We should already know…”
If you’re done tiptoeing around performance…
And if you’re ready to build a culture of accountability that drives results without drama…
Get your Banky Award application in at bankyawards.com.
And let the world know—you don’t just have a culture, you have a performance culture.
That’s what changes everything.
And it starts now.
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