Why Premium Pricing Is a Leadership Decision—Not a Market Condition [VIDEO]
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.
Video: Are You Properly Utilizing Your Team’s Skills?: A Chief Lending Officer Case Study
…“You’re in charge of making sure business development is happening”, and “you’re in charge of making sure you’re handling the sales administration so that the funnel is accurate, properly conveys and can be balanced out when you show it to the board so that if you say there’s $20 million in the sales funnel, they can predictably know that within the next month there’s probably gonna be 20 million that closes.” The list goes on and on…
Here’s the problem. No chief lending officer is a perfect human being.
Many of them who are good at a couple of those things can’t be good at all of those things, and it’s not their fault.
The problem is in the way that we have structured organizations. Who made up that crazy rule that a chief lending officer is in charge of all of those things?
I can’t even tell you how many dozens, or probably hundreds, of chief lending officers’ jobs that I’ve saved over the years, when a CEO will call me, just fit to be tied because this chief lending officer isn’t doing part of his or her job. And I basically talked them off the ledge and talked to them about having a TEAL organization, a structure which allows for different people in a more circular fashion to own different responsibilities within that structure and align that to their emotional intelligence.
Why not do that to make sure that instead of having somebody who’s struggling at that job, you can use their best skills. At the same time, you can be developing other people so they can be rounded out within that circle to be floating from being the drill master to the sales administrator to the person who runs the sales meetings. The list goes on and on, but now you are developing many potential regional managers, many potential chief lending officers for the future as your organization grows.
So, let’s consider challenging, not just the thought pattern we have around structuring a chief lending officer’s job, but around every position within the organization.
I think that’s the answer to successful banking these days—to make sure that we take good people and utilize them in the best possible way, in a way in which they’re set up to win.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
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