The 5 Biggest Marketing Traps Almost Every Bank Falls Into—and How to Avoid Being One of Them
Ready to stop wasting your marketing dollars and grow your profits and safety with a predictable model of organic growth of top and bottom lines?
If your bank has bold strategic goals—but your teams are still stuck in gossip, whining, and blame—you don’t have a strategy problem.
You have a culture contamination problem.
High-performing employees cannot thrive in an environment where drama, excuses, and finger-pointing dominate the conversation. Yet many executive teams tolerate these behaviors far longer than they should.
In this week’s video, Roxanne Emmerich delivers a blunt wake-up call: eliminating workplace drama is not optional—it’s leadership’s responsibility.
If you want top-tier performance, you must create crystal-clear behavioral standards and ensure every employee understands how conflict is handled inside a high-performance organization.
In this video, you’ll discover:
Why gossip and whining quietly destroy high-performer engagement
How unclear behavioral standards allow dysfunction to spread
The leadership move that eliminates drama and restores focus on results
High-performing banks don’t tolerate “fourth-grade behavior.” They create cultures where every employee brings their highest and best self to work.
The question is simple: Are your lines in the sand clear?
Watch this week’s video to discover how leaders eliminate dysfunction and unlock real performance.
Watch now.
This week, I want to talk about getting rid of the crazy.
Most every workplace has a little bit of crazy going on—gossip, whining, excuses, blaming, and pot stirring.
Almost every executive team that I talk to, when I ask them, “So what’s up?” will tell me, “You know, we’ve got big things to do, and we’re still acting like fourth graders, and it’s just not okay.”
Maybe you can’t relate to this, but if you’re on planet Earth, maybe there’s some truth you may want to get about that says there’s just a little bit of this going on—and it’s just not okay.
Let me ask you this question.
Do you think your high performers thrive when they have a cesspool of those behaviors going on around them?
And who do you think this falls on the shoulders of to get this fixed?
Yep. That’s right.
There is nobody who has a name tag that says somebody. It’s everybody. Everyone must step in to make the magic happen.
And the magic is basically bringing your highest and best self to work regardless of the fact that somebody hurt your feelings, regardless of the fact that you didn’t get that promotion you thought you should have, regardless of the fact that it’s hard out there.
There are lots and lots and lots of problems. It’s called work for a reason. It would be called Disney otherwise—we would buy tickets to get in.
But when it’s work, there are challenges. There are hard things to accomplish, and we’re going to rub up against each other.
And how we discover to work through conflict in productive ways is really a consequence of how we manage not allowing crazy to go on within the organization.
Let me ask you this—are the lines in the sand clear?
Are your people educated about how they should handle things instead of their natural response that they discovered in the fourth grade about how to handle conflict?
Next week we’re going to talk about once you have settled in and taken care of getting these dysfunctional behaviors out, how you then start to build from there so that everyone who is now operating in terms of being supportive of other team members becomes a true contributor to the team.
See you next week.
Ready to stop wasting your marketing dollars and grow your profits and safety with a predictable model of organic growth of top and bottom lines?
Thousands of bank executives are waking up to 2013 saying, “SALES training! Of course! It’s SALES training we need.”
Yeah, well sometimes the first thing that pops into our heads isn’t a keeper. Sales training is fine, but it’s NOT what you need to solve your problem and create a sustainable solution.
So you’ve decided to acquire another bank. For nearly 25 years, I’ve been giving the same advice about acquisitions: DON’T DO IT. I’ve had good reason to give that...
Growing a bank isn’t some mysterious process that involves tea leaves and oracles. It’s more like building a house or tuning up a car’s engine, with a power tool for every step and a hand tool for every part you need to work on. Effective builders have a “franchise system”—the proven best way to do things that minimizes mistakes and maximizes results per hour spent.
The process begins with one crucial step: Find out what matters to your best customers, then build hundreds of Unique Selling Propositions (USPs) around those components and list them explicitly in your marketing materials.
Most banks focus on what they should do. That’s a good thing. But too few seriously evaluate what they are currently doing that has to stop. Awareness of the common characteristics of low-performing banks can keep you from falling victim to any of these practices before you join the group.
Let’s start with the first four:
Let’s face facts. You know it is true. Banks stink at sales culture.
Most say they’re working on it…but most have been “working on it” for three decades now
For starters, if you want it to be read and followed, it’s one page long. No, not 3 to 5 pages—ONE! And it starts by identifying target niche markets because that’s what the whole plan has to be about.
Of course, it’s commonly known that 50% to 80% of mergers fail to meet expectations—in fact, they’re economically a disaster.
Getting a clear framework in place BEFORE you hit the road matters more to the outcome than anything else. Unaligned teams, fuzzy objectives, and a lack of common goals often bog down strategic planning sessions.