by Shaun Heuerman | Oct 21, 2021 | Consulting, Fast and Low-Risk Loan Growth, High Quality Loans, Increase Net Interest Margin, Sales Process, USP
I don’t think we’ve ever seen loan pricing competition like we’re seeing right now, and I don’t think it’s over. I think it’s going to get much worse through 2022. So, what do you do in terms of creating some loan pricing strategies that allow you to command premium...
by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Jul 11, 2019 | Sales Training
For the last 18 months I’ve been “eavesdropping” on conversations at community banking conferences and what I’ve heard is shocking… Bankers are being lied to… And some are believing these “false truths”… The history books are filled with...
by Shaun Heuerman | Dec 24, 2015 | Sales Training
I’ve been eavesdropping in on conversations at banking conventions for the last 18 months, and I have to tell you…I’m a little shocked. Because again and again, I’ve heard very smart bankers repeat three…lies to one another. Now, I don’t think they’re “liars.” I’m...
