by Shaun Heuerman | Feb 2, 2023 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Apr 21, 2021 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Jul 11, 2019 | Sales Training
For the last 18 months I’ve been “eavesdropping” on conversations at community banking conferences and what I’ve heard is shocking… Bankers are being lied to… And some are believing these “false truths”… The history books are filled with...
by Shaun Heuerman | Jun 6, 2019 | Hiring
The “hunter and farmer” model of sales is so broken in most banks we see; it’s not even funny anymore… There’s a long list of so-called-sales-trainers that have tried to get banks to train their way out of the problem, but all of that is like a Band-Aid® on cancer… So...
by Shaun Heuerman | May 9, 2019 | Capture Profitable Deposits, Creating an Accountability Culture, Fast and Low-Risk Loan Growth, Get More Cross-Sales, Hiring, Increase Net Interest Margin
You’re in luck… At conference, after conference, after conference, when I speak to audiences of bank executives the talk lately has been “culture, culture, culture.” Much ado about culture…why? There’s good reason. Culture is proven to be the leading predictor of YOUR...
