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Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | Apr 3, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...

Stop Matching the Competition [VIDEO]

by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...

How to tie everyone to PROFIT [VIDEO]

by The Emmerich Group | Mar 13, 2025 | Creating an Accountability Culture, Culture, Employee Engagement, Strategic Planning

Does every team member on your team know how they tie to profit? I mean really know? When a study published in Businessweek revealed they had asked 6,000 employees, “Do you perform in the top 10 percent?” more than 90 percent said they performed in the top...

Who Made Up That Rule? [VIDEO]

by The Emmerich Group | Mar 6, 2025 | Deposits, High Quality Loans, Increase Net Interest Margin, Profitability and Growth, Sales & Marketing, Strategic Planning

Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese. You may have a belief system that’s true. You...
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