by Shaun Heuerman | Nov 2, 2023 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Strategic Planning
Challenging times require great transparency of information going to the executive team and also going to the board. For instance, if I’m a bank CEO, I want to know if the account managers who are assigned to my current top 100 and top 1000 customers are in...
by Shaun Heuerman | Oct 26, 2023 | Effective Leadership, High Performance, Profitability and Growth, Strategic Planning
It’s never been more important to make sure that you’re talking to your customers in ways that matter. I bring this up because I just got done doing a live recording with some of the smartest marketers in banking across the United States, and I saw some...
by Shaun Heuerman | Oct 5, 2023 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, The Breakthrough Banking Blueprint, I quote...
by Shaun Heuerman | Sep 28, 2023 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Aug 31, 2023 | Culture, Effective Leadership, Employee Engagement, Employee Motivation, High Performance
According to BambooHR®, one-third of your people plan on dumping you in the next six months. Yikes. This begs the question, what kind of glue do you need to make sure your very best employees stick with you during a time of accelerated “employee poaching?” To be...
by Shaun Heuerman | Jul 6, 2023 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
A dear friend asked me a question one time, “Oh really, can you afford not to?” And I thought that was one of the most brilliant questions I’ve ever heard. Let me pose it to you this way. Can you afford not to figure out how to increase your net interest margin...