by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
by Shaun Heuerman | Sep 29, 2021 | High Performance, Profitability and Growth, Strategic Planning
Challenging times can be overwhelming. They can also be times of great opportunity for those who stay awake. First, we have to change our way of doing things and discover—or rediscover—the ability to systematically pull in the very best new customers at premium...
by Shaun Heuerman | Sep 15, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Aug 5, 2021 | Culture, Profitability and Growth, Strategic Planning
If you knew what the very top-performing banks knew, could you become a top-performing bank? I think there’s a strong possibility. In banking, there are some secrets that many of the top-performing banks hold close to their chest because they don’t want...
by Shaun Heuerman | Jul 29, 2021 | Culture, Profitability and Growth, Strategic Planning
If strategic plans actually exist to create predictable growth, profit, and bank culture, why is it that most of them do the opposite? Why is it that in most banks in America, the strategic plans don’t get implemented? Why do I hear from hundreds of bank CEOs...
by Shaun Heuerman | Jun 10, 2021 | Profitability and Growth, Sales & Marketing, Sales Process, Sales Training, Strategic Planning
When I first left day-to-day banking to start this business, my first client was voted every year as the country’s top franchise. Although I did their management development curriculum and educated their people about how to run that business, one of the things...
