by Shaun Heuerman | Oct 6, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process
I believe that people are happy to pay more for someone who provides a unique benefit that creates a substantial ROI value to them. I want that someone to be you. In this episode, I’ll show you how to win all the business of your prospects without them ever...
by Shaun Heuerman | Sep 29, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process
I believe banks deserve to get paid far more for what they do. One of the biggest factors in this inequity is rate matching. But the good news is, it’s preventable. In this episode, I’m going to share with you a process to get your people to stop rate matching for...
by Shaun Heuerman | Sep 14, 2022 | Sales & Marketing
Cross-sales is a measure of trust I believe people get energy and feel good about themselves when they help other people. In this episode, I’m going to show you how to get your team excited about having your clients acquire all the products and services that...
by Shaun Heuerman | Aug 4, 2022 | Culture, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning, Workplace Culture
During challenging times, the one thing you can count on is that desperate competitors and fly-by-night organizations are going to come in and try to take away your best customers. Let’s face it, your top 100 customers, for any bank under $2-billion asset size,...
by Shaun Heuerman | Jul 27, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I don’t know about you, but I loved the movie The Founder, probably because I’ve been a systems thinker all of my life, and I truly believe there’s one way that’s the best way to do everything. I believe that when you obsess over how to get the...
by Shaun Heuerman | Jul 14, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
A dear friend asked me a question one time, “Oh really, can you afford not to?” And I thought that was one of the most brilliant questions I’ve ever heard. Let me pose it to you this way. Can you afford not to figure out how to increase your net interest margin...
