by Shaun Heuerman | May 18, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that banks often make the mistake of complicating simple tasks which is particularly true when it comes to deposit growth. However, shifting our focus from “training” to “educating” can turn this problem into a big win in no time....
by Shaun Heuerman | May 11, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe people want to work with “the best.” When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know...
by Shaun Heuerman | May 4, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
Are you tired of spending your marketing dollars on strategies that don’t bring in the low-risk, high-profit clients you desire? Look no further! In this episode, we will reveal a proven system to help you find your next top 100 most profitable clients,...
by Shaun Heuerman | Apr 27, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe low-cost deposits are critical to a bank’s success. So, how DO you stop competing on rates and start winning on value? In this episode, I will show you how to attract low-cost deposits without matching your competitor’s exorbitant rates. Picture...
by Shaun Heuerman | Mar 2, 2023 | Increase Net Interest Margin, Sales & Marketing
I believe you can and should be paid more for what you do. In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock yourself into a...
by Shaun Heuerman | Feb 23, 2023 | Sales & Marketing
I believe community banks deserve to get paid for what they are worth—and never have to match rates. In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as well. If you’re...
