by Shaun Heuerman | Feb 9, 2023 | Deposits, High Quality Loans, Increase Net Interest Margin, Profitability and Growth, Sales & Marketing, Strategic Planning
Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese. You may have a belief system that’s true. You...
by Shaun Heuerman | Feb 2, 2023 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Jan 12, 2023 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe accountable people make the world go around. In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing department...
by Shaun Heuerman | Jan 5, 2023 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way. In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles. If you’re the kind of leader who...
by Shaun Heuerman | Dec 29, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe people love to have positive attention lavished on them. EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. this episode, I’m going to show you how to take your already good customer experience and turn...
by Shaun Heuerman | Dec 22, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks...
