So finally, the book is out. It’s available for you—to understand now that there’s usually one best way to go find your next most profitable customer, that there’s only one best way to make sure that you get extreme premium pricing, and that there’s only one best way to make sure that you get the ultimate cross-sales. There’s only one best way to hire team members, and there’s only one best way to onboard them. There’s only one best way to make sure your strategic plan gets done correctly, and there’s only one best way to make sure that your exec team has the right numbers in front of you. The list goes on and on…

And it’s only through a/b split testing and by having the very best information at your fingertips to understand how you can perform at the very highest level, that you can create that predictable success machine which withstands good times and bad times. While others are “enjoying” a recession, you’re taking advantage of it so that you emerge stronger because you’re executing the very things that another industry does when their competitors are all having losses in those quarters, to instead have continued prosperity.

That’s the game that your executive team needs to align with; that’s the game where the opportunities really become endless, and that’s the game that allows for peace to happen within your organization, while chaos ensues around you–because now you take advantage of the opportunities.

So now is a great time for you to really think through what your franchise system is. Please read the book. I’ve spent 30 years investing in research and a/b split testing. Wouldn’t it be great if you could take advantage of that? I hope you do.