Why Premium Pricing Is a Leadership Decision—Not a Market Condition [VIDEO]
Most banks believe their market determines pricing. Discover why that belief destroys profitability—and how elite community banks command premium pricing instead.
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Breakthrough Banking Nine Years in the Making [VIDEO]
Finally, my new book is out—The Breakthrough Banking Blueprint.
It occurred to me years ago when I had the great honor of working with the top franchise company in this country, which was awarded top franchise year in and year while I worked with them, doing their leadership development training, that in banking, we didn’t know anything about franchise thinking or development. What if we could bring that kind of thinking to create a predictable success machine within the community banking industry?
Video: Breakthrough Banking Nine Years in the Making
So finally, the book is out. It’s available for you—to understand now that there’s usually one best way to go find your next most profitable customer, that there’s only one best way to make sure that you get extreme premium pricing, and that there’s only one best way to make sure that you get the ultimate cross-sales. There’s only one best way to hire team members, and there’s only one best way to onboard them. There’s only one best way to make sure your strategic plan gets done correctly, and there’s only one best way to make sure that your exec team has the right numbers in front of you. The list goes on and on…
And it’s only through a/b split testing and by having the very best information at your fingertips to understand how you can perform at the very highest level, that you can create that predictable success machine which withstands good times and bad times. While others are “enjoying” a recession, you’re taking advantage of it so that you emerge stronger because you’re executing the very things that another industry does when their competitors are all having losses in those quarters, to instead have continued prosperity.
That’s the game that your executive team needs to align with; that’s the game where the opportunities really become endless, and that’s the game that allows for peace to happen within your organization, while chaos ensues around you–because now you take advantage of the opportunities.
So now is a great time for you to really think through what your franchise system is. Please read the book. I’ve spent 30 years investing in research and a/b split testing. Wouldn’t it be great if you could take advantage of that? I hope you do.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
Must-Have Reading For You and Your Executive Team!
Breakthrough Banking Blueprint is the perfect book for your virtual or socially distant executive book club! Read it with your entire executive team and discover proven strategies for increasing profit, excelling in marketing, building seamless strategic plans, and holding yourself and team members accountable within a culture of excellence.
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