by Shaun Heuerman | Jul 7, 2022 | Bank Marketing, Sales & Marketing, Sales Process, USP
And hear your customers say, “I Don’t Want To Work With Any Bank But You.” If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common...
by Shaun Heuerman | Apr 14, 2022 | Consulting
How do you, as an executive, build a performance culture that attracts top talent, retains top talent, and allows your bank to thrive? Top performance culture is easier said than done—but it can be done You just have to know the magic performance culture formula...
by Shaun Heuerman | Mar 31, 2022 | Consulting
When I started as a lender, I got a briefcase, got in my car, and went up and down the street calling on folks hoping that they would bring their commercial and agricultural relationships to me. Well, sometimes they did, and sometimes they didn’t. I thought I was...
by Shaun Heuerman | Mar 17, 2022 | Consulting
I wonder what the sales fundamentals are of banks that command premium pricing and achieve their loan growth goals. Are they different from other banks? You see, what we put into a system creates the outputs we pull out of that system. And sadly, many banks aren’t...
by Shaun Heuerman | Mar 10, 2022 | Consulting
What if you’re going about loan growth in all the wrong ways? Now, you’re probably not doing it all wrong. But there might be some ways that you could be doing it a whole lot better. That’s because all loan growth is not the same. The quality of the deals...
