by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
by Shaun Heuerman | Sep 29, 2021 | High Performance, Profitability and Growth, Strategic Planning
Challenging times can be overwhelming. They can also be times of great opportunity for those who stay awake. First, we have to change our way of doing things and discover—or rediscover—the ability to systematically pull in the very best new customers at premium...
by Shaun Heuerman | Sep 15, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Sep 9, 2021 | Creating an Accountability Culture, Culture, Employee Engagement, Employee Motivation, High Performance, Workplace Culture
Does bank culture really matter? Gallup tells us that if you have an average amount of disengagement, it will rob $3,400 from your bottom line for every $10,000 of payroll. So YES, culture is a big deal. And if your bank’s culture is broken, it can be fixed. In fact,...
by Shaun Heuerman | Aug 18, 2021 | Creating an Accountability Culture, Culture, Employee Engagement, Strategic Planning
Does every team member on your team know how they tie to profit? I mean really know? When a study published in Businessweek revealed they had asked 6,000 employees, “Do you perform in the top 10 percent?” more than 90 percent said they performed in the top...
