by Shaun Heuerman | Jan 11, 2024 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Jan 4, 2024 | High Performance, Profitability and Growth, Strategic Planning
I just did a seminar today where I asked people, “What’s your biggest challenge?” Accountability always seems to be number one whenever that question is asked. No matter the bank—it seems to be universal. Video: High-Performance Accountability Secret...
by Shaun Heuerman | Dec 28, 2023 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
There was a day, back when I started as a commercial and agricultural lender, that we did everything. We did the channel checks, we did the credit analyst work, we did the business development, and we did the account management. We did it all, and we collected the...
by Shaun Heuerman | Dec 21, 2023 | Consulting
Merry Christmas to you, your team, and your family. At a time like this, we should stop and reflect on what this holiday is all about. It’s all about family, and we know it—because having the love and the ability to impact other people in the world and the...
by Shaun Heuerman | Dec 14, 2023 | Effective Leadership, High Performance, Profitability and Growth, Strategic Planning
Does your executive team know how to stand in the heat of difficult conversations? Video:An Important Skill You Must Develop to Be a Great Leader It’s easy to be nice to each other. I grew up in the Midwest, and my mama taught me to be a nice girl. That was one...
